Learn Best Online And Offline Digital Marketing Course

Padarpan gives you an online digital marketing course in which you can easily learn digital marketing course sitting at home

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Delhi No 1 Digital Marketing Institute

Delhi’s best digital marketing institute which is located in Karol Bagh, we give you online and offline course service

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Best Digital Marketing Course In Delhi

Learn Full Digital Marketing Course  Website Designing Online Marketing, Social Media Marketing, Email Marketing, SEO SMO, Online Reputation Management, etc.

Web Design
94%
Social Media Marketing
90%
SEO SMO
92%
Email Marketing
89%

Start shaping your Career in Digital Marketing

25+ Modules | 3 Live Projects | 9 Super Specializations | 15+ Certifications | 2-6 Months Training Program | 5 Centers in Delhi | 100% Placement Assistance | 24,000+ Trained |

Explore Our Courses

Courses And Syllabus

LEARN 25 MODULES WITH AN INTERNSHIP

  • Website Designing
  • YouTube Course
  • SEO Courses
  • Email Marketing

This course is geared for anyone, so you do not need prior experience with computer graphics or coding. WordPress enables you to create and maintain a website, even if you have no web design background. Whether you want to create a new website or blog or manage an existing WordPress website, this class is for you.

Course Outline

Creating a WordPress Site (Installing WordPress)

Installing WordPress with a Web Host’s “1-Click Install” Manually Installing WordPress

Logging Into the WordPress Admin & General Site Settings

Logging Into the WordPress Admin General WordPress Settings Editing Your Profile Setting Your Profile Picture (Gravatar)

Writing Posts & Formatting Text

Posts versus Pages Creating a New Blog Posts Using the Visual Editor Pasting Without Formatting & Clearing Formatting Formatting Headings Formatting Bulleted & Numbered Lists Formatting Quotes Publishing a Post Deleting a Post Restoring a Post from the Trash (or Deleting it Delete Permanently)

Getting Started with WordPress

Getting Starter
  • Introduction
  • Basic Channel Setup And Settings Preview
  • YouTube Control Panel
  • Cover Art
  • Main Channel Video
Content
  • How to Record Content
  • High-Quality Content Using Script
Keyword Optimization
  • Keyword Optimization Preview
  • Uploading & Adding YouTube Video Title
  • Advanced Settings and Location Tagging
  • Closed Caption Transcript Custom Thumbnails & Verifying YouTube Channel
Custom Thumbnails
  • Custom Thumbnails Preview
  • Using Custom Thumbnails
Google AdWords
  • Linking Channel with AdWords account A
  • Linking Channel with AdWords account B
  • Google AdWords and Paid Traffic
Social Media
  • promote Video with Social Media
  • Promote Video with Social Media
Grow YOUTUBE CHANNEL
  • Comments to Grow Channel
  • YouTube Cards
  • Branding Watermark

SEO stands for search engine optimization. Seo is a technique to generate quality and relevant traffic on website search engines. It is a powerful technique of digital marketing to promote a business or website on internet media. the through

 

SEO Training Syllabus

  • Website Planning and Creation
  • Domain Name Registration
  • Domain Selection
  • Hosting and its types
  • Basic knowledge of World Wide Web
  • Website wireframe and architecture
  • Basics of developing and designing a website
  • Usability & user experience of a website
  • Why say yes to a responsive website
  • Website competitor analysis
  • Website navigation and optimizing according to user-friendly interface

Introduction to SEO

  • What is search engines
  • Difference between portal and search engines
  • How search engines work
  • What is SEO
  • SEO techniques (On page and Off page)
  • Difference between White hat, Black hat, and Grey hat SEO
  • What is the need for SEO
  • Things to consider before starting SEO of any website
  • What is Ranking
  • How Google ranks a website
  • Get familiar with the basic terms like crawlers, robots, and spiders
  • How to choose the best search engine

Keyword Research

  • Introduction to Keyword research
  • How and why to choose the right keywords
  • Different types of keywords
  • How to do Keyword analysis
  • Keywords density analysis
  • Tools for keyword research
  • Competition analysis
  • Localized keywords research

On Page Optimization Steps

  • Introduction to On-page optimization
  • What is Title, Description, and Keywords tags
  • Difference between primary, secondary, and tertiary tiles
  • Length of titles, meta description, and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions, and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Anchor links optimization
  • Headers optimization
  • Importance of Alt tags and Image tag
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • Optimizing SEO content
  • Page naming / URL Structure / Permalink
  • Website structure & navigation menu optimization
  • Filename optimization
  • Page speed optimization tool
  • Robots.txt
  • URL Canonicalization/ 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google SEO guidelines
  • Google Analytics and Webmaster integration
  • Google sandbox effect
  • Keyword Proximity, Authority, Prominence, and density
  • Iframes/ Frames effect on SEO
  • URL renaming/ rewriting
  • Duplicate Content / URLs
  • HTML Validations using W3c
  • Broken link analysis
  • Website architecture
  • Bread Crumb
  • Google webmaster tool
  • Creating effective landing pages
  • On page Audit
  • Yahoo Feed Submission

Off-Page Optimization

  • Introduction to Off-page optimization
  • Local marketing of websites on the basis of locations
  • Social Media optimization techniques
  • Introduction of link building and its types
  • Directory submission
  • Blog and article submission
  • Forum posting
  • Forum signatures and commenting
  • Free classifieds
  • Classifieds posting
  • Press release submission
  • Video submission
  • Business listing submission
  • Guest blog
  • Local SEO (Local business listing)
  • Detail knowledge of Link building and backlinks
  • Social bookmarking
  • Photo & Video Sharing
  • Infographics sharing
  • Document Sharing
  • Content Marketing and its importance
  • Question and answers
  • Web 2.0 submission
  • Importance of backlinks / Link building
  • A home page promoting tips and techniques
  • Strategies to build qualitative and relevant backlinks
  • Competitors backlink research and submission
  • Tracking the links and PageRank
  • Submission to do follow websites
  • RSS Feed submissions

Webmaster / Search Console

  • Sign up for a webmaster account
  • Verifying website under Google Search Console
  • Introduction on webmaster
  • Effect on inner page ranking through inner linking
  • Understanding queries and Average keyword position
  • Search Appearance
  • How to improve website quality and performance by using the information in the search console
  • Google Index
  • Search Traffic
  • Google My Business
  • Google Crawling

Google Algorithms and updates

  • Introductions on Search Engine Algorithms?
  • How Algorithms Works?
  • Algorithm & Google Panda
  • Detail information on Search Engine Penalties
  • Procedures for recovering from Search Engine Penalties
  • What is Google Panda Algorithm?
  • How Google Panda Algorithm affect millions of websites?
  • Things to know about Google Penguin
  • A brief introduction on Google EMD Update
  • How to save websites from Google Panda, Penguin, and EMD
  • Recover your site from Panda, EMD, and Penguin

Things not to do in SEO

  • Black Hat SEO
  • Try to avoid Grey Hat SEO
  • Exact-match Anchor text
  • Keyword Stuffing
  • Spam comments
  • Duplicate content and cloaking
  • Unnatural links
  • Domain and Keyword Cloaking
  • Intrusive Interstitial Ads
  • 3rd party “Paid” links
  • Article spinners
  • Automated link building
  • Doorway Page, bots, spam, Link Baiting
  • Link and article directories
  • Duplicate Content and Cloaking
  • Paid / spam blogging

Effective E-mail Campaigns; E-mail Plan; E-mail Marketing Campaign Analysis; Measuring Conversions & keeping up, etc.

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